Digital Marketing For Business Owners

• What Is Digital Marketing And Its Scope In India
• Difference Between “In Bound Marketing” And “Out Bound Marketing”
• How To Work Google Search Engine Mechanism
• What Is Google Bots/Robots/Crawlers/Spiders
• Algorithms Updates
• Indexing & Crawling
• What Is SEO
• Types Of SEO
• What Is Global & Local SEO
• What Is Web Traffic
• What IS Search Engine Result Pages (SERPs)
• Types Of Search Engine Result Pages (SERPs)
• What Is Social Media Marketing
• What Is Social Media Optimization

• What is a Landing Page Optimization
• Deference Between Landing Page vs. Homepage
• Why Should Use Landing Pages
• Effective Landing Page For Lead Generation & PPC
• How To Design a Landing Page Without Any Coding Experience
• Understanding The Landing Page Experience
• & More…

• Introduction Of SEO
• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Organic Search vs. Paid Search Results
• What is On-Page SEO
• What is Off-Page SEO
• Usability and User Experience in Website
• SEO Content Optimization and Planning
• HTML Meta Tags For SEO
• Understand How Structured Data Works
• Website Structure & Navigation Menu Optimization
• URL Structure Optimization
• Page Title Tags Optimization
• Meta Description Tags Optimization
• Anchor Text Optimization
• Image SEO
• Image Title Attributes Optimization
• Image Alt Attributes Optimization
• Page Speed Optimization Test Tool
• Website Reach Test Tool
• Internal Link Strategy
• External Link Strategy
• ROBOTS.TXT
• SITEMAP.XML
• Website View Page Source
• Website Inspect
• Website Audit & Analysis
• Competitive Website & Online Business Presence Analysis

Unit 1: Starting out with Google Tag Manager
Lesson 1: Course Introduction
Lesson 2: Start with a measurement plan
Lesson 3: Develop a tag implementation strategy
Lesson 4: Tag Manager overview

Unit 2: Setting up Google Tag Manager
Lesson 1: Install the Google Analytics tag
Lesson 2: Set up a GA Property variable
Lesson 3: Set up cross-domain tracking
Lesson 4: Understand the Data Layer

Unit 3: Collecting data using the Data Layer, variables, and events
Lesson 1: Pass static values into Custom Dimensions
Lesson 2: Pass dynamic values into Custom Metrics
Lesson 3: Track events with variables
Unit 4: Using additional tags for marketing and remarketing
Lesson 1: Set up Google Ads conversion tracking
Lesson 2: Set up Dynamic Remarketing

• Introduction Of Google Analytics
• How Google Analytics Works
• Access Google Analytics Demo Account
• Setup Universal Analytics properties
• Setup Google Analytics 4 properties
• Analytics Code Integration With Website
• Set Up a Property In Analytics Account
• Setup Tracking Code On Website
• User Management
• Link your Google Ads With Analytics
• Set Up Reporting Views
• Traffic Stats Analysis
• Traffic Sources In Google Analytics
• Direct Traffic
• Referring Data
• Search Traffic
• Google Ads Account Integration
• Google Search Console Account Integration
• AdSense Account Integration
• What Is Goals
• Setup Goals
• Understanding Goal Reports
• Create Customization Reports
• Landing Pages Results
• To Know The Age, Gender, Interest, Device & Location Of Audience
• Understand Why Visitors Are Bouncing Off Website
• To Understand Which Social Platforms To Target

• Introduction Of Google Search Console
• Set Up Google Search Console With Website
• Website Crawling & Indexing
• Fix Indexing Problems & Request Re-indexing Of New or Updated Content
• Google Search Traffic Data
• Google Encounters Indexing, Spam, or Other Issues On Website
• Monitor And Manage Your Website
• URL Inspection
• & More

• Introduction Of Website Audit
• How to utilize the Website Site Audit tools
• Crawling and indexing
• 404 Errors
• Discover and fix mistakes

• Introduction Of Google Ads
• Overview of Google Ads Dashboard
• The Role of Google Ads
• Understanding the Google Network
• How Paid Search Works
• The Pillars of Google Ad Success
• Creating a Google Ads Account
• What is a Campaign
• Campaign Types
• Campaign Goals
• Naming Your Campaign
• Choosing Campaign Types
• Location Targeting
• Languages Targeting
• Set Budget
• Bid Strategies (Manual vs Automated)
• Delivery Method
• Keyword Research
• Keyword Planner
• What is Keyword
• Different Types of Keywords
• How to Choose the Right Keywords to Target
• What Are Match Types
• How To Use Match Types
• Ad Creation
• What is Ad Group
• Audience Targeting
• Ad Extensions
• Introduction to Call To Actions
• Campaign Optimization
• Understanding Reports in Google Ads
• Analyzing Reports in Google Ads
• Analyzing & Optimizing Campaign Performance
• Data Segmentation
• What Is Ad Rank
• How Ad Rank Works
• What Is Quality Score
• How Quality Score Affects Your Campaigns
• Quality Score Factors
• Understanding the Ads Auction
• Landing Page Factors
• Search Ad Campaign
• Display Ad Campaign
• App Ad Campaign
• Lead Generation Ad Campaign
• Call Ad Campaign
• YouTube Video Ad Campaign
• What is a Conversion
• Conversion Tracking
• Types Of Conversions Tracking
• Steps to Setting Up Conversion Tracking
• What Is Remarketing
• Why You Need Remarketing
• Remarketing Strategy

• Introduction Of Facebook Marketing
• What Is Business Manager Account
• Facebook Ads Campaign
• Your Target Audience
• How to Find your Target Audience
• What is Facebook Ads Manager
• Set Up Payment Account For Facebook Ads
• Defining Target Audience
• Using Facebook Insights For Creating Target Audience
• Facebook Marketing Funnel
• What Is Awareness Ads
• What Is Consideration Ads
• What Is Conversion Ads
• How To Create First Ad
• Difference Between Boost Post & Ad Manager
• How Much To Spend On Facebook Ads
• Analyzing Facebook Ad Results
• What is Retargeting
• What is Facebook Pixel
• How To Create a Facebook Pixel
• How to Install the Facebook Pixel on Website
• Facebook Pixel Working Testing Tool
• Create Ad Campaign With Facebook Pixel
• Local Business Promotion
• How To Increase Store Visit
• Facebook Video Ads
• Create Instagram Ads
• How to Collect Customer’s Name and Email
• Promote Facebook Event

• Promote An Instagram Post With The Instagram App
• Create Instagram Ads For The Facebook News Feed In Facebook Ads Manager
• Create Instagram Stories Ads In Facebook Ads Manager
• Instagram Post Boost
• Instagram Ad Manage

• Introduction Of LinkedIn
• Create Profile
• Optimizing Profile and Build Network
• Learn How To Use LinkedIn Effectively
• Basic Tools Of LinkedIn
• Create Post
• Create Poll
• Carousels Post
• Create a Company’s Business Page
• Create Group
• Analytics

• Creating LinkedIn Ads
• Awareness Campaign
• Consideration Campaign
• Conversion Campaign
• LinkedIn Conversion Tracking
• Targeting and Audiences
• Budgets and Bids

• Video Promotion (Ad Campaign)